Workrol

Services

From developing your website to building the apps that connect your operations and the campaigns that bring your brand closer to customers. We combine design, technology and email marketing, with a defined scope for every project.

Brands

Meet the brands we work with.

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What we do

What we help with.

Shopify store design and redesign

We create stores that reflect your brand and the way you sell. We plan the navigation, catalog and shopping experience to make every step easier for your customers.

Custom web development

We develop websites, landing pages and stores with custom functionality. We choose the right architecture for your project, from Shopify themes to headless experiences with Hydrogen.

Private, custom-built apps

We create apps for the exclusive use of your business. We connect Shopify with your inventory, invoicing and management systems, and automate processes that need a custom solution.

Email marketing and automation

We design campaigns, segment audiences and set up welcome, abandoned cart and post-purchase flows. We measure results to improve how you communicate with your customers.

Shopify Plus

We implement Shopify Plus for operations with more complex requirements: checkout customization, B2B commerce, automation and integrations between systems.

Optimization and support

We analyze performance, technical SEO and the shopping experience. We prioritize improvements, resolve issues and keep your store up to date after launch.

Other specialties

Specialties.

How we work

The way we work.

  1. We understand your business

    We review your goals, customers and processes to identify what the project needs to solve.

  2. We plan

    A design and development plan with clear scope, timeline and deliverables before we touch code.

  3. We design and code

    We develop the solution with regular reviews and direct communication. We review progress and decisions with you at every stage.

  4. We test and launch

    We verify functionality, coordinate the launch and define the support your team will receive afterward.

Project scope

Together, we define what your business needs.

  • Technical SEO and content structure
  • Load speed measurement and optimization
  • Design adapted to phones, tablets and desktop
  • Integrations with your apps and systems
  • Content and product migration
  • Training for your team
  • Support and maintenance plan
  • Analytics and conversion tracking

Deliverables, timelines and support defined in your proposal

FAQ

What people ask before we start.

What does Workrol do?

We are a Shopify agency based in Panama City. We design and develop stores, websites and custom apps, integrate systems and manage email marketing for B2C and B2B brands. Since 2019, we have launched more than 200 stores for clients across the Americas and Europe.

Do you only work with Shopify?

Shopify is our specialty, from its basic plans to Shopify Plus and headless commerce with Hydrogen. We also develop apps, integrations and email marketing strategies that connect your store with the rest of your business.

Do you develop private apps for my business?

Yes. We build custom apps for the exclusive use of your company, tailored to your processes. They can connect Shopify with your internal systems, automate tasks or add specific features. Before development begins, we agree on the scope, required access and maintenance with you.

What does your email marketing service include?

We define the strategy, segment audiences and design campaigns and automated flows around your customer journey, including welcome emails, abandoned cart recovery and post-purchase follow-up. We agree on channels and frequency with you, then review results to refine the approach.

Which packages do you offer, and how do I choose?

We offer three packages: Base Launch Package, Growth Brand Package and Advanced Custom Package. We tailor each proposal to your business stage, goals and needs. Contact us so we can review your project, learn about your brand and recommend the right option, with a defined scope and deliverables.

How long does a project take?

The timeline depends on the scope, integrations and content the project requires. Before we begin, we agree in writing on the schedule, deliverables and responsibilities of each party. During development, we share progress and coordinate reviews with you.

Can you migrate a store from WooCommerce, Magento or PrestaShop?

Yes. We plan the migration of products, content, customers and any other agreed data. We prepare redirects and review technical SEO to reduce the impact of the change. The migration scope and pre-launch checks are defined in the proposal.

What is headless commerce and when is it worth it?

Headless means separating the store your customer sees from the commerce engine behind it. We build it with Shopify Hydrogen on Oxygen, and it's worth it when speed, a highly custom experience or multiple sales channels matter more than the convenience of a standard theme. If you don't need it, we'll tell you.

How do you define what my project includes?

Each proposal details the services, deliverables, timelines and support your business needs. Depending on the scope, it may include design and development, technical SEO, integrations, migration, analytics and training. We also document the support and maintenance terms.

Do you offer support after launch?

Yes. We offer support, maintenance and ongoing optimization. We agree on the level of support your operations need and define its scope and service terms in the proposal.

Do you work with brands outside Panama?

Yes. We work remotely with clients across the Americas and Europe, including North America, Central America, South America, Spain, Italy, France and other European countries. We communicate in Spanish and English and coordinate our work around each client’s time zone.

How do I start?

Write to us through the contact form, by email or on WhatsApp. We reply in under 24 business hours, no commitment.

Next step

Tell us about your project.

We reply in under 24 business hours.