Workrol

Services

Nothing is outsourced and nothing is improvised. The people who plan your store are the ones who build it, and they're still there when it starts selling.

Brands

Open one and see what we mean.

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What we do

What we help with.

New stores and redesigns

We study your brand, your customer and your competition before we design. Every store starts with a plan built to fit your business.

Custom development

Our own templates, integrations and features built for your operation.

Shopify Plus

Workflow automation, custom checkout and architecture ready to scale.

Optimization and support

SEO, speed and ongoing improvements after launch.

Other specialties

Specialties.

How we work

The way we work.

  1. We understand your business

    An in-depth consultation: what you sell, who you sell to, what's holding you back today and where you want to go.

  2. We plan

    A design and development plan with clear scope, timeline and deliverables before we touch code.

  3. We design and code

    We build the store and keep you in the loop. You see progress, not promises.

  4. We test and launch

    Thorough testing before launch, and we stay with you afterward.

Always included

What comes with every project.

  • SEO from day one
  • Load speed measured and improved
  • Responsive design on every device
  • Integrations with your apps and systems
  • Content and product migration
  • Training for your team
  • Ongoing support and maintenance
  • Analytics and conversion tracking

No fine print

FAQ

What people ask before we start.

What does Workrol do?

Workrol is a Shopify Experts agency based in Panama City. We design, code and scale Shopify and Shopify Plus stores for B2C and B2B brands. Since 2019 we've launched more than 200 stores across two continents.

Do you only work with Shopify?

Yes. Shopify is one hundred percent of what we do, from basic plans to Shopify Plus and headless commerce with Hydrogen. That specialization is what lets us solve in days what takes a generalist agency weeks.

How much does a Shopify store with Workrol cost?

It depends on the scope: a twenty-product catalog isn't the same job as a B2B operation with a connected ERP. We take on projects from under 1,000 USD to over 10,000 USD, and before we write a line of code you get a plan with the scope, timeline and deliverables locked in.

How long does a project take?

The timeline is set in the planning phase, along with the scope and the deliverables, and it's in writing before we start. During development you see real progress, not progress reports.

Can you migrate a store from WooCommerce, Magento or PrestaShop?

Yes. We migrate products, content, customers and redirects, and we protect the SEO you've already earned so traffic doesn't drop the day you switch. Migration is part of the project, not an add-on.

What is headless commerce and when is it worth it?

Headless means separating the store your customer sees from the commerce engine behind it. We build it with Shopify Hydrogen on Oxygen, and it's worth it when speed, a highly custom experience or multiple sales channels matter more than the convenience of a standard theme. If you don't need it, we'll tell you.

What does every project include?

SEO from day one, load speed measured and improved, responsive design, integrations with your apps and systems, content and product migration, training for your team, conversion analytics and ongoing support.

Do you stick around after launch?

Yes. Optimization, support and ongoing improvements are part of what we do. Launch is where the store starts, not where the work ends.

Do you work with brands outside Panama?

Yes. We work remotely across two continents, with clients in Latin America and Spain, in Spanish and English.

How do I start?

Write to us through the contact form, by email or on WhatsApp. We reply in under 24 business hours, no commitment.

Next step

Tell us what you sell.

We reply in under 24 business hours.