Workrol

SpecialtyCustom stores

Your store, built to fit.

We design and build the store around your catalog, your customer and the way you sell, with performance and analytics in place from the first day.

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In detail

We look at your catalog, who you sell to and what is holding you back today. The store's architecture comes out of that: how it is browsed, how it is filtered, and how many steps sit between arriving and paying. That plan is what the design answers to, not the other way around.

  • An audit of the catalog, its categories and its attributes.
  • A map of navigation, filters and internal search.
  • A prototype of the key templates before any code is written.
  • A measurement plan: what we will be watching once it is live.

Every template is designed for the job it has to do. The home page explains the brand, the category helps people choose, the product page answers doubts and the cart gets out of the way. All of it in your identity, not ours.

  • Home, category, product page, cart and checkout.
  • Reusable components so your team can publish without depending on us.
  • Responsive design tested on real devices, not just in a browser.
  • Accessibility: contrast, visible focus, keyboard and screen readers.

We write the code ourselves, on Shopify, and we leave it readable for whoever comes next. No stacking up apps to solve what is better solved by building it.

  • Your own theme or a headless architecture, whichever the case calls for.
  • Integrations with your apps, your inventory and your invoicing.
  • Speed measured on field data, not only in the lab.
  • Technical SEO: structure, structured data and redirects.

What you take away

  • A live store, with the domain and certificates where they belong
  • Documented templates for your team
  • A recorded walkthrough of the admin
  • Analytics configured, with the conversion goals defined
  • Thirty days of fixes included after launch

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Next step

Tell us what you sell.

We reply in under 24 business hours.