Launching is the start, not the finish.

What can be improved is what can be measured. We put the measurement in on launch day and review it every month against your business's numbers, not against an industry average.

• Speed on field data: what your real customer waits for, not a lab.
• The whole funnel: landing, category, product page, cart and checkout.
• Internal search: what people look for and what they are not finding.
• Technical SEO and the content that already brings you visits.

We do not hand over lists of a hundred improvements. Each month two or three things come out with an estimated impact and an estimated effort, we apply them, and we measure whether they worked. What did not move the needle we say so too.

You talk to the people who built the store. That halves the time on any incident, because nobody has to read the code from scratch to understand it.

• One direct channel, no tickets getting lost in a queue.
• Agreed monthly hours, with a report of where they went.
• An emergency window for anything that stops sales.
• Platform and app updates tested before they are applied.