Headless commerce, at your brand's speed.

Headless means the storefront is an application of your own and Shopify stays the engine: catalog, cart, checkout, payments and inventory. You get complete freedom over the experience; Shopify still answers for the critical part.

This site is built that way. It runs on Hydrogen and Oxygen, and everything you see here we serve from our own domain.

It is worth it when speed, a heavily custom experience or several sales channels matter more than the convenience of running everything from a theme. When that is not your case, we say so before charging you for the other thing.

• Yes, when the storefront needs logic of its own or carries heavy content.
• Yes, when speed is a competitive advantage you can measure.
• Yes, when you sell across several markets or brands from one catalog.
• No, when a well-built theme already gives you everything you need.
• No, when there is no ongoing maintenance budget, because an application of your own asks for one.

React and Hydrogen on Oxygen, the infrastructure Shopify includes with your plan. No servers to administer and no separate hosting bill.

• Storefront API for catalog and cart, with Shopify's checkout untouched.
• Server rendering, so the first screen arrives complete instead of blank.
• Video, images and typefaces served from your domain, not from third parties.
• Continuous deployment: every change reviewed on its own preview before it ships.